Dubai Metro Naming Rights
Monday, March 24th, 2008Reading on the plane from San Diego to Mexico City - full-page magazine ad:

close up:

Reading on the plane from San Diego to Mexico City - full-page magazine ad:

close up:

Last week I was showing some visitors around downtown San Diego. In part, it was like walking through a Excel spreadsheet created by developers. Everything was programmed according to some formulas, and the transparency of this programming was so clear that you felt embarassed. But at the same time, once you felt the downtown core, were in the hard-to-define / not clear how to call them / spread out / horizontal / spaces of a Southern California city. Decades of development and re-development, corruption, greed, massive waves of immigration, and changing ideas about what “city” should be have resulted in something which is the opposite of Sim City and more close to the spaces of Grand Theft Auto (original version - before graphics board and CPUs become faster and more details and people were added): flat polygons of car parks, empty lots, industrial buildings; buildings from different decades co-existing next to each other in a kind of ambient collage; ocassional people and cars traversing these polygon spaces. Everything is lighted by the single light source of the sun, and the color of shadows is the same as everything else.
The following week I am in a in car in a Mexico City which, as I learned from Wikipedia article, is classified as “Beta World City.” The only easily readable surfaces in the city are large advertising billboard which are trying to crowd the sky.
The rest is similar to San Diego but even harder to read. Even more layers have been piled on top of each other. Actually, the metaphor of layers is not good, since in most cities today different “layers” are not on top of each, like in Photoshop, but rather next to each other.

Like most cities in the world today - with the exception of a small number of “global cities” in the “old developed” world - most of Mexico City is not beautiful, or coherent, or soothing. It is a computer game which crashed many times. And just like in a game, your default feeling is that disorientation. And the live map on my iPhone only makes it worse since its one dimensionality foregrounds the real “live” messiness and complexity of the spaces around me.

Before you object that I can’t read what I see because I am a tourist, and therefore this is expected, consider this. Can 20 million people living in Mexico City read every one of its 250 “colonias” (neighborhoods)? Especially considering that a large proportion of these people just recently moved here from the country side. But we don’t have to always use megacities for examples. I live in San Diego and, as other 100,000 people who moved here between 2000 and 2006, I don’t really know where I live. I use the city as a set of bookmarks - but I don’t understand its larger “web.”
Everybody these says seems to be interested in “city,” “”community,” and “public.” As I am writing this, there must be a dozen of symposiums on these topics taking place at universities and cultural centers around the world right at this moment. Many millions of dollars are awarded yearly by various foundations for projects which proudly feature these terms in their proposals.
But are these terms useful at all anymore? Or do they prevent us from looking fresh at what is around us and registering the complexity of our build environments and social life?
In the last couple of decades, only a handful of thinkers have tried to come up with new terms such as “non-place,” (Marc Auge), “junkspace” (Rem Koolhaas), “third space” and a few others.
The popularity of these terms shows how hungry people are for new categories. And yet if you walk/drive through any large city (sorry for using this problematic term again), you are immediately confronted with dozens of spatial situations for which new terms do exist yet.
And if we go outside of the realms of academic theory and art discourse? I suspect that there are some places where at least some of needed concepts have already been worked out. Clearly, the most important (in terms of the effects of his work) architect of our times - Jon Jorde - knows a lot about build environments, theming, and space branding. (According to the film web site, “nearly 800 million people visit Jerde-designed places every year.”)
We may also look at modern art and cinema for descriptions of particular spatial situations which are not captured by generic terms such as “city,” “block,” “neighboorhood,” “infill,” urban core,” and “exurb.” Think of painting by Balthus and Edward Hopper, films by Michelangelo Antonioni (”Red Dessert”) and Kar Wai Wong (”Chung King Express”), and so on.
However, I am not sure that artists can keep up anymore with the rapid changes in our build spaces, or with their scale. I can’t think of any artworks in any media which have effectively captured and analyzed the verticality of Japanese cities, the three-dimensional spatially of Hong Kong, the particular juxtapositions of Los Angeles or Shanghai. Artists build comprehensive iconographies for the nineteenth century cities of Paris, New Your, or Moscow, but they seem to give in front of the new spatial phenomena of the last decades.
As a result, we live our lives in spaces which we can’t name and can’t read. All we can do is use them - jumping from one saved bookmark to another. And, like on the internet, the larger proportions of our spaces renames outside of our “intellectual search engines” - conceptually un-indexed and unnamed.

Checked in famous Condesa SF hotel in Mexico City. It turned out to be one of the best places I ever stayed - anywhere. I would call it a “intelligent design” hotel. While many hotels simply stock up designer chairs, through name brand items in the bathroom and stop there, Condesa SF has depth, complexity, and surprises. It also has an unusual attention to detail - the desire to rethink everything and not just a few elements. Instead of a usual swipe card, you get a special key which looks like something from The Star Track (the original from the 1960s). Power outlets are right next to the bed, etc. I will write more about hotel architecture by Javier Sanchez (whom I hope to meet while I am in Mexico City - he is a friend of my colleague Teddy Cruz), but for now, these are the pictures of my room and the lovely private terrace :




One detail which unfortunately is standard: a mini-bar. Yes, it features an endless array of exotic drinks and elixirs, but they are all housed in a standard case. Why no designer has taken up the challenge of re-thinking this element of hotel design?